Porsche Design was founded by original 911 designer Ferdinand Alexander Porsche in 1972. 50 years on this new book explores some of Porsche Designs best products and designs.

‍

In 1963, Professor Ferdinand Alexander Porsche created the Porsche 911, one of the most important automotive design objects in contemporary history. With his vision of taking the principles of Porsche beyond the limits of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Each product represents precision and perfection at a high level of technological innovation, and a unique symbiosis of intelligent function and inspired design. This book celebrates the legacy of F. A Porsche and the 50th anniversary of Porsche Design.

Many assume Porsche Design is simply an arm of the automaker. In fact, it's a separate — but closely related. Their first product was a watch, ordered by Porsche, to be given to long-standing employees of the automaker, and the lineup expanded from there to anything Ferdinand Alexander Porsche found interesting, including pipes, pens, and sunglasses. Over the years, the company's portfolio has expanded, but the firm has never lost sight of its award-winning style. Porsche Design: It's about time chronicles the company's development over the past five decades, illuminated by interviews, memories, and archival photographs that make it perfect for coffee table perusing.