Ford Capri Reborn: Nostalgia Meets Modern Critique

August 1, 2024

Drive

Ford Capri Reborn: Nostalgia Meets Modern Critique

The reintroduction of the Ford Capri has sparked significant debate among car enthusiasts and the general public. While there is excitement over the return of this classic 1970s model, the modern interpretation has received its fair share of criticism.

Many long-time fans of the original Capri were excited to see its return, appreciating Ford's attempt to maintain the cars instantly recognisable aesthetic while incorporating the latest features. However, social media and automotive forum users have not held back with their criticism and scepticism. Critics argue that the new Capri fails to capture the essence of the original, fearing that modern modifications dilute its classic appeal.

Image Courtesy Of Ford

Concerns about the car's performance and design are common comments online. Purists worry that the new model's engine and handling won't live up to the sporty performance of its predecessor. Some feel the design, although inspired by the original, lacks the boldness and character that made the original Capri a standout. One user even stated that the new model “...isn't worthy to be driven through a stack of cardboard boxes.” Referencing the Capri’s heyday as the car of choice for many equally iconic TV police shows.

Image Courtesy of Ford

“...isn't worthy to be driven through a stack of cardboard boxes!"

Pricing and market positioning also face scrutiny. Sceptics question whether the new Capri, with its modern features and likely higher price tag, will effectively compete in today’s diverse automotive landscape. Ford is yet to announce the price officially, but it's expected to be in the region of £45-55k, spec dependent of course. There is a sentiment that the car might be targeting nostalgia rather than offering genuine innovation, which could limit its appeal to a broader audience. 

Ford seems to be directing its marketing towards one primary selling point, the fact that this is the first EV to bear the Capri nameplate. So we did some research into how much it would cost to buy an original Capri, and convert that to run solely on electric…

Capris are listed for sale online for primarily around £7-30k, though for £20k you could bag yourself a very clean example of an early 1980s model. Relatively low mileage, and a bonnet just asking to be slid across. 

We approached a few different electric vehicle conversion firms. They all said that the Capri has been a popular model to be converted in recent years, along with original Minis, and VW Campers, as more and more people move to use sustainable fuels, while also keeping their passion for the traditional look and feel. Though prices can fluctuate substantially, according to the RAC, it costs somewhere around £15-30k to convert a car to run solely on electric.

So for virtually the same price, buyers are afforded the choice between the original classic or the modernised successor, both with the modern features under the bonnet.

Image Courtesy Of Ford

Despite the mixed reactions, the reintroduction of the Ford Capri has certainly captured public attention. Whether it can balance heritage with modern expectations remains to be seen, as Ford navigates the challenging task of reviving a classic while satisfying contemporary demands.

Author

James Boston

Photographer

Ford

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