What happens when one of the world’s most prestigious watchmakers and a hypercar company join forces? You get the Jacob & Co. x Bugatti Tourbillon. A truly awe-inspiring duo that blends horsepower with horology, and could make your bank account break out in a cold sweat.

One half of the duo is Jacob & Co, known for creating wristwatches so intricate, they practically need an engineering degree to be understood. The other, Bugatti, a brand whose name is synonymous with creating hypercars that double as rocketships on wheels. When these two luxury giants decided to join forces, it was only natural that the result would be pure opulence on both your wrist and your driveway. If you’ve ever found yourself wishing your car could match your watch in sheer extravagance, then this collab is for you.

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At the heart of the collaboration is the Bugatti Chiron Tourbillon watch, which is more than just a fancy timepiece - it’s a miniature mechanical masterpiece. With a tiny, fully functional W16 engine (yes, just like the one in a real Bugatti Chiron) on your wrist. It even has moving pistons, because who doesn’t need a bit of automotive flair to go along with telling the time?

And let’s not forget the tourbillon - watch companies use that term alot, and for good reason. It’s a mechanism that counteracts the effects of gravity to ensure precise timekeeping. In other words, your watch stays accurate, even if your life doesn’t. All this, incased of sapphire crystal and rose gold, practically makes the Bugatti Chiron Tourbillon the Holy Grail of watches. 

With only 250 in total being produced, the crazy-rich need to move quickly, and be prepared to hand over a cool $340,000 for this piece of ultimate wrist candy.

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But why settle for just a watch when you can pair it with a hypercar that’s as excessive as it is exclusive? Enter the Bugatti Chiron Tourbillon hypercar. Inspired by the very same engineering marvels that power Bugatti’s Chiron, this car is a masterpiece on four wheels. With a top speed that makes most fighter jets look slow, and a price tag that would make a billionaire blink, this car is the ultimate sidekick to the watch.

As for the car itself - no big deal, just a car that goes over 300 mph and costs more than a small island. $4.3Million to be exact. But if you’re the type of person buying both, maybe islands are so last season anyway. 

In short, the Jacob & Co. x Bugatti collab isn’t just a power move—it’s the ultimate flex for anyone who wants to live life in the fast lane, while also being right on time.

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