Founded in 2015, UNIMATIC is an Italian watch brand that has quickly gained popularity among watch enthusiasts for its minimalist yet high-performance timepieces. The brand's philosophy centres around the idea of creating watches that are practical, durable, and affordable, without compromising on style or quality. UNIMATIC's design aesthetic is characterised by monochromatic colour schemes, clean lines, and a focus on legibility and functionality. The brand is known for producing limited edition collections with brands like Automobile Amos, Hodinkee, Disney and even NASA, often selling out within hours of their release. Despite its relatively short life, UNIMATIC has established itself as a key player in the world of contemporary watchmaking, drawing on traditional Italian craftsmanship to create timepieces that are both timeless and classic. 

While the brand's collaborations are highly sought-after and often sold out quickly, UNIMATIC also offers a Classic Editions range that includes four watches, each with a unique design and sold with individual numbers to retain a sense of exclusivity. We got our hands on the UC3 chrono-diver and took it for a spin around New York in a Porsche 992 GT3 to understand just where this watch, and UNIMATIC, fits with the modern collector.

UNIMATIC has redefined what it means for a watch to be a classic. With the UC3, classic doesn't mean old, but rather a design that is both timeless and contemporary. This Italian-made dive watch is a testament to UNIMATIC's commitment to modern watch design and its ability to create something unique, yet classic. Its black matte dial and bezel paired with its iconic design ques create a recognisable but unique look that gets questioned on the wrist as much as anything that Rolex, Tag or Omega produce. The UC3 is a must-have for anyone looking to add a touch of understated elegance and a perfect daily driver to their collection.